SO, THE IDEA WAS…

BIG MOUNTAIN COFFEE ROASTERS

This client came to us with a dream of differentiating themselves from the pack of coffee roasters who all seemed to say the same things. We approached designing their brand and packaging by taking cues from the snowboard culture and aesthetic. We made the package glow and hover on a counter like a board would on the snow, and we kept the message cheekier – of course!

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